Managed a team of five communications professionals to launch an innovative Facebook page aimed at organizing long term care workers into union membership. The community grew at a rate of 400 new followers/week and 20% of followers visited the page daily. The team used social listening tools and data analysis in order to maximize reach and move community members to take real-world action.
Communications lead for the Fix LA coalition, which called on Los Angeles leaders to restore city services, create jobs and hold Wall Street banks accountable for paying their fair share for city services. Secured national and local press coverage (including the Los Angeles Times, Bloomberg, and the International Business Times), managed Facebook and Twitter campaigns (tripling views and shares on both platforms), and planned and executed all communications for actions, including two marches attended by more than 1,500 activists.
Created and implemented content strategy for California rollout of the Affordable Care Act (Obamacare). Conducted audience analyses of state public health officials, hospitals, nursing homes, physicians, pharmacists, Medicare beneficiaries, and other healthcare stakeholders to identify preferred methods of communication, influencers, and key messages. The goals: to generate enthusiasm and support for Obamacare initiatives and influence behavior change to improve the quality and safety of healthcare statewide.