I take a multidisciplinary approach to communications that spans areas such as organizational development, strategic planning, design thinking, cultural competency, technological know-how, and data-driven decision making. The result: communications campaigns that drive audiences to take real-life action.
Lead strategic planning process to design and execute communications campaigns that drive organizational goals.
Use SMS, social media, and data analysis to drive field campaigns and translate online engagement to real world action.
Design and execute campaigns that engage diverse cultural groups and underrepresented communities.
Produce engaging and effective content across a variety of platforms, including Facebook, Twitter, Instagram, and Medium.
I’m a communications strategist who leads the design and execution of communications campaigns for progressive organizations and non-profits.
I designed and executed the first SMS program for SEIU Local 2015, one of the largest unions in the US. The program combined mass SMS, peer-to-peer messaging, social media, and innovative content to win union elections and drive direct action on legislative campaigns.
My approach combines a deep understanding of strategic planning, iterative development, and digital marketing with real world experience in the trenches of field campaigns to create communications tailored to drive your organizational goals.
My past careers include working as a reporter for the Oregonian newspaper and as a writer for the David Geffen School of Medicine, City of Hope, and Caltech. I also taught business communication at Baruch College in New York City.Contact Alisa
- Barack Obama
While at SEIU Local 2015, I launched a text messaging campaign aimed at unionizing nursing homes. The campaign integrated social media, video, animated gifs and user-generated content to rally supporters and drive them to vote Union Yes.
The result: Union election win rates rose from 50% to 89%.Read more about the program here.