Created and implemented content strategy for California rollout of the Affordable Care Act (Obamacare). Conducted audience analyses of state public health officials, hospitals, nursing homes, physicians, pharmacists, Medicare beneficiaries, and other healthcare stakeholders to identify preferred methods of communication, influencers, and key messages. The goals: to generate enthusiasm and support for Obamacare initiatives and influence behavior change to improve the quality and safety of healthcare statewide.
