Created and implemented content strategy for statewide rollout of key provisions of The Affordable Care Act (Obamacare) in collaboration with company directors and senior managers. Tactics included print, email marketing, seminars, conferences, webinars, and video.
Conducted audience analyses of state public health officials, hospitals, nursing homes, physicians, pharmacists, Medicare beneficiaries, and other healthcare stakeholders to identify preferred methods of communication, influencers (secondary audiences), and key messages. The goals: to generate enthusiasm and support for Obamacare initiatives and influence behavior change to improve the quality and safety of healthcare statewide.
Prepared quarterly communications reports for the Centers for Medicare & Medicaid Services (CMS) with detailed analyses of messaging, content, audience, metrics, and progress against goals.